collaborating with Team Star Girl, i played a pivotal role in producing the ‘NYB’ campaign video for artist Yaya, a dynamic commercial promoting her new stickers in conjunction with the release of her single ‘NYB’. as a key member of the team, i contributed to conceptualizing the video, working closely with a creative director, artiss, and a stylist. the process involved developing a comprehensive visual treatment, complete with mood boards and set design props to effectively break down the creative vision.

to produce this project, i reached out to a skilled videographer and actor, ensuring a seamless collaboration that aligned with our creative goals. additionally, i put together a production schedule for the day, contributing to the successful execution of the video. post-production, i worked closely with the creative director and videographer to adhere to the release schedule for the social campaign. this comprehensive approach highlights my ability to conceptualize, plan, and execute successful creative campaigns that resonate with the artist's vision and audience.

team: Charlotte Chapman (executive producer), Elle’Amie (creative director), Yaya (artists/main lead), Imani Williams (lead stylist), Jabari Brxwne (film director) 

client: Yaya

results: 14K organic views