i spearheaded the creative production of the "Who's That Girl" music video in collaboration with team star girl for artist Yaya's single. as the producer, my role was to translate Yaya's vision and the creative director, Elle' Amie's, ideas into a visually compelling project. the process began with crafting a detailed treatment, breaking down all creative and production components, followed by a meticulously organized project management document to handle logistics effectively. building a dynamic team, including directors, a stylist, main lead, actors, crew, and props, was crucial to executing the vision.

to ensure a seamless shoot day, i developed a comprehensive run of show and production schedule, which played a pivotal role in the video's successful production. following the music video production, i managed the post production process of ensuring the assets were delivered on time and all communication was managed thoroughly between all parties. the result is a music video now thriving on youtube with almost 11k organic views, a testament to the collaboration and strategic planning that went into bringing Yaya's artistic vision to life.

team: Charlotte Chapman (executive producer), Elle’Amie (creative director), Yaya (artists/main Lead), Imani Williams (lead stylist) 

client: Yaya

results: 11K organic views